Sport Nutrition North is an Ottawa-based practice run by Véronique Séguin, a Registered Dietitian and former competitive athlete who helps athletes fuel for peak performance in a healthy, sustainable way.

She offers individual performance nutrition consulting, group workshops for teams and organizations (through her partnership at Built to Perform), professional development for coaches, and written educational resources translating nutrition science into practical advice.

Véronique approached me wanting to rebrand her business fully and take our fresh brand to her website. She was looking for a feminine, powerful, down-to-earth brand that appeals to her ideal client. The colour palette includes a specific green to northern ontario forestry with other jewel tones and the additions of taupe and peach.

The master logo is an icon paired with a modern and clean sans-serif font and is intentional and brand specific.

First, the background includes the full color palette chosen specifically to display a natural, down-to-earth and feminine lookand feel. The northern Ontario forrest landscape honors Véronique’s ancestry. Second, the inner icon symbolizes a deconstructed heart to symbolize health, an italisized ‘S’ and ‘N’ for ‘Sport Nutrition’, stylized with a sport forward feel.